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918: Lotame – Unstacked Data Solutions

Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue.

The company prides itself in its real-time data management technologies, and global data marketplaces. Lotame also provides a clear choice for clients looking for a flexible, scalable and cost-effective alternative to the walled-off offerings from large MarTech stack companies. As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for enterprises around the world.

Way back on episode #846 I spoke with Jason Downie, Chief Strategy Officer at Lotame over in Maryland USA. But this time I wanted to catch up with their London office here in the UK. Christopher Hogg, EMEA Managing Director at Lotame joins me on my daily tech podcast.

We discuss trends and expected growth in the data space this year. I also ask if the changes with Apple an Google are going to impact data targeting? and if industry needs for DMPs have changed.

Chris Hogg leads Lotame’s European operations where he is responsible for maintaining and increasing existing business and overseeing new customer acquisition. Chris has more than 14 years of experience in digital ad technology and operations for Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris has held senior management roles for the last 6 years, successfully recruiting, training and leading large teams to deliver commercial results.

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