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911: LastPass by LogMeIn – Research on SMBs Managing Identity

LastPass by LogMeIn is known for managing your passwords and online life, so you don’t have to. They have made going online easier and safer, and supporting all of our browsers, operating systems, and mobile devices since 2008.

However, there is much more to this story. LastPass Enterprise scales SSO and password management for teams small and large, helping IT be more secure, maintain compliance, and increase the productivity of the organization. LastPass was also acquired by LogMeIn in 2015 for $110 million. But how would these two companies work together?

LogMeIn, Inc. simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. With millions of users worldwide, their cloud-based solutions make it possible for people and companies to connect and engage with their workplace, colleagues, customers, and products anywhere, anytime.

Dan DeMichele VP Product Management, Identity Access Management, LogMeIn joins me on my tech podcast. We discuss how they are addressing the growing cyber threats to the SMB market – especially in today’s changing workplace with BYOD and remote work.

Verizon’s 2019 Data Breach Investigations reported that 43% of small businesses fall victim to data breaches, and many SMBs don’t have the resources to implement robust security programs – let alone user-friendly programs that make it easier for employees to comply.

The average organization has at least four IT security objectives coming in the next year, including securing data, securing new technologies as they’re adopted and reducing risk. Although they will have competing priorities the risks of not managing identity are unthinkable.

IT teams are likely motivated to prioritize security and invest in identity because they’ve seen the consequences of failing to do so. But I learn how LastPass Identity provides simple control and unified visibility across every access point, without the hassle of managing multiple solutions.

We also discuss how small businesses can build their programs to meet the needs of today’s workforce, beginning with an identity management strategy.


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