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910: Analyzing Billions of Digital Touch & Mouse Movements

Contentsquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile, and web sites.

The company computes billions of touch and mouse movements and transforms this knowledge into profitable actions that increase engagement, reduce operational costs, and maximize conversion rates.

Using behavioral data, artificial intelligence, and big data to provide automatic recommendations, Contentsquare empowers every member of the digital team to measure the impact of their actions easily and make fast and productive data-driven decisions to optimize the customer journey.

I invited Jean-Marc Bellaiche back on to my daily tech podcast to talk about the recent news of Salesforce partnering with Contentsquare to make its actionable customer behavior metrics available through its Commerce Cloud Marketplace.

With Contentsquare’s exclusive engagement and revenue metrics (Content Attractiveness, Revenue per Click, Hesitation Time, etc.), Commerce Cloud clients can quickly see how to streamline their product search process, tailor customer journeys, and optimize content for conversions.

I learn more about how Contentsquare, which works with brands like GoPro, Sephora, Walmart, Ikea and is the first and only globally available experience insights solution on the commerce marketplace. We also talk about how this partnership validates that experience insights should be part of any e-commerce stack so that understanding and optimization can happen right in the build environment.

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