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892: Hootsuite Unveils New Chatbot Building Platforms

Hootsuite, the global leader in social media management, trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000, recently announced the launch of a Google My Business app integration in the Hootsuite platform and its new Google Preferred Partner status.

This is Hootsuite’s second major Google integration launch in less than a year and is a testament to Hootsuite’s commitment to deepening its product integrations and alliance with Google.

Hootsuite also recently unveiled seven new chatbot building platforms in its App Directory. These new services will enable unique use cases and integrations that will help customers engage key audiences, grow their following, and obtain a full view of the social conversations impacting their brand.

They also support the integration of Facebook messages in Hootsuite Inbox. I also learned that Audi Italia utilizes chatbots to dramatically increase engagement with their audience of Audi Fans through user-generated content related to the vehicle and brand. I felt compelled to find out more and invited them onto the show. Jeremy Wood, VP of Product Marketing at Hootsuite joins me on my daily tech podcast to share his insights into how advancements in conversational AI and why it is the driving force behind bots.

Jeremy leads the Product Marketing organization, focused on strategically shaping and bringing Hootsuite’s products to market. He has more than 19 years in global marketing experience with SMB and Enterprise Saas businesses.

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