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888: Wonolo – Why Baby Boomers Are Embracing the Gig Economy

Fast. Flexible. Staffing Reinvented. Wonolo, which stands for “Work Now Locally,” is an on-demand staffing platform that is changing the way businesses find talent for their immediate labor needs.

The company is on a mission to create flexible opportunities for individuals to make extra income, learn new skills, and change their lives. At the same time, they are saving companies money by connecting them with talented people within minutes.

However, when I looked a little closer I discovered the intriguing story behind Wonolo which began working inside the Coca-Cola Company. They were motivated by wanting to solve one pervasive problem. How do they ensure cans are always on the store shelf? When a warehouse worker calls out sick, a driver is caught in traffic, or a merchandiser can’t work overtime, how can we find the talent to get the product on the shelf?

Meanwhile, they observed a growing segment of frontline workers, often part-time or unemployed, struggling to find additional work around their busy schedules. Some already had the right skillsets to get that product on the shelf, others had the capability to quickly learn.

The convergence of these two insights began our journey to not only create a smarter way to match supply and demand but to redefine the pool of talent available to get work done.

Today, Wonolo helps connect thousands of businesses with tens of thousands of Wonoloers. What started with getting Sprite on the shelf evolved into giving anyone the opportunity to Work Now Locally – making Wonoloing the future of work for frontline jobs.

On this show, I like to bust a few myths, and today we explore how baby boomers are leveraging hiring apps to find blue-collar work. Wonolo recently released a blog post highlighting its internal data from all completed gigs on the platform last year.

Beatrice Pang, the VP of strategy and finance at Wonolo, joins me on my daily tech podcast to share more insights on the data and how a hiring app like Wonolo helps Boomers find flexible work in retirement. We also talk about:

  • The average number of gigs Baby Boomers work per week
  • Top job categories Boomers tend to pick
  • Average job ratings by employers compared to younger generations
  • A breakdown of Boomers’ earnings across Wonolo’s largest markets

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